The phishing simulation market looks crowded on paper. Dozens of platforms claim to be "the best." But when you filter for MSP-specific requirements — per-user billing, multi-client management, no seat minimums, and automation that doesn't require an analyst to babysit it — the field thins out fast.
In 2026, most MSPs managing 10–150 clients have the same shortlist criteria: monthly billing flexibility, a dashboard that spans all clients without juggling separate logins, and simulation campaigns that actually run on schedule without manual intervention. This guide ranks the six best options against exactly those criteria.
ThreatPulse is the strongest phishing simulation platform for MSPs: AI-adaptive attacks across email, SMS, voice, and USB vectors, no seat minimums, and $1.50/user/month flat. Purpose-built for MSP delivery — not retrofitted from an enterprise platform.
Quick Comparison: 6 Phishing Simulation Platforms for MSPs
| Platform | MSP Billing | AI-Adaptive | Attack Vectors | Multi-Client Dashboard | Starting Price |
|---|---|---|---|---|---|
| ThreatPulse | ✓ Per-user, monthly | ✓ Yes | 4 (email, SMS, voice, USB) | ✓ Native | $1.50/user/mo |
| Huntress SAT | ✓ Per-user | ✗ No | 1 (email) | ✓ Via Huntress | ~$3/user/mo |
| usecure | ✓ Monthly | ✗ No | 2 (email, training) | ✓ MSP portal | ~$2/user/mo |
| Phin Security | ✓ Per-user | ✗ No | 1 (email) | ✓ MSP portal | ~$2.50/user/mo |
| CyberHoot | Monthly options | ✗ No | 2 (email, training) | Limited | ~$3/user/mo |
| Curricula | Annual/seat | ✗ No | 2 (email, training) | ✗ Per-client | ~$5/user/mo |
1. ThreatPulse — Best Overall for MSPs
ThreatPulse's core differentiator is its AI-adaptive engine. Instead of recycling the same phishing template library every quarter, ThreatPulse generates attack scenarios tailored to each end user's click behavior and role. Users who fall for simulations get easier, more educational follow-ups. Users who haven't clicked in months get progressively harder challenges. The result is measurable risk reduction rather than checkbox compliance.
The MSP delivery model is equally differentiated. One account covers all your clients — you manage campaigns, review click rates, and pull risk reports across your entire book of business from a single dashboard. No client-by-client logins, no manual campaign setup per account, no annual contract headaches. Campaign management is automated by default.
On attack vectors: email phishing is table stakes in 2026. ThreatPulse adds SMS smishing, vishing (voice phishing), and USB drop simulations — all from the same console. When a client asks "are we covered beyond email?" the answer is yes, without adding a second vendor.
- AI-adaptive per-user simulation engine
- 4-vector coverage (email, SMS, voice, USB)
- No seat minimums — bill exactly what you use
- $1.50/user/month, no annual lock-in
- Single-pane MSP dashboard for all clients
- 30-day free pilot, no credit card
- Newer than established SAT vendors
- PSA integrations in development (Q3 2026)
- Compliance report templates still expanding
For a direct feature-by-feature comparison against KnowBe4 — the incumbent most MSPs are evaluating away from — see the full KnowBe4 vs. ThreatPulse breakdown. It covers pricing math, community feedback from r/msp, and the specific features where each platform leads.
2. Huntress SAT — Best for Existing Huntress Partners
Huntress built their SAT module to complement their existing MDR/EDR stack. For MSPs already deployed on Huntress, it's the path of least resistance — one vendor, one bill, one relationship. The platform's phishing simulation is competent: pre-built templates, scheduled campaigns, per-user click tracking, and decent reporting.
The limitations show up when SAT becomes a primary service line. Email phishing only — no SMS, voice, or USB simulation. No AI-adaptive engine. Training content library is thinner than dedicated SAT platforms. If your clients need compliance-driven training documentation or multi-vector coverage, Huntress SAT will hit a ceiling.
- Seamless add-on for Huntress MDR partners
- Per-user MSP billing, no enterprise minimums
- Clean, intuitive interface
- Trusted brand in the r/msp community
- Email phishing only
- No AI-adaptive simulation engine
- Requires Huntress MDR for bundled pricing
- Thinner content library vs. dedicated SAT platforms
Best for: MSPs already on Huntress who want light SAT coverage without adding a vendor. Not the right choice if phishing simulation is a core service line you're actively upselling.
3. usecure — Best Budget Option with MSP Portal
usecure (pronounced "you-secure") is one of the few SAT platforms that was genuinely built with MSPs in mind rather than retrofitted for the channel. The MSP portal allows multi-client management, white-labeling, and consolidated billing — all real MSP requirements. At around $2/user/month on monthly terms, it's also among the more affordable options on this list.
Where usecure falls short is depth. The phishing simulation engine uses static templates — no AI-adaptive logic, no behavior-based difficulty adjustment. Coverage is email and training only, with no SMS or voice simulation. For MSPs who want to sell multi-vector security awareness as a premium service line, usecure won't support that pitch. It's a budget-tier SAT platform, not a premium one.
- Built with MSPs in mind — real multi-client portal
- White-labeling available
- Affordable ~$2/user/month, monthly billing
- Dark web monitoring add-on available
- No AI-adaptive simulation engine
- Email phishing and training only
- Thinner phishing template library
- Less polished UI vs. newer platforms
Best for: Cost-conscious MSPs who need a functional SAT platform with a real MSP portal but aren't positioning security training as a premium upsell. Good entry-point SAT before scaling to a more capable platform.
4. Phin Security — Best Automation-First Option
Phin Security makes a strong pitch for MSP automation: their core value proposition is that once you set up a client, campaigns run themselves indefinitely without admin touchpoints. For MSPs managing 50+ clients, reducing per-client overhead is genuinely valuable. Setup is straightforward, the per-user billing model is MSP-friendly, and the platform has earned a solid reputation in the r/msp community.
The limitation is scope. Phin does email phishing and training — the same two-vector coverage as most of the field. There's no AI-adaptive engine adjusting difficulty per user, no SMS or voice simulation, and the template library, while functional, isn't the deepest. At ~$2.50/user/month, it competes with ThreatPulse on price but not on feature depth.
- Genuinely automated — minimal admin overhead per client
- MSP-friendly per-user billing, no minimums
- Good r/msp community reputation
- Simple, clean onboarding flow
- Email phishing only — no SMS, voice, or USB
- No AI-adaptive simulation engine
- Template library not as deep as enterprise SAT platforms
- Limited compliance reporting options
Best for: MSPs who want low-overhead automation and a clean per-user billing model. A solid choice for the basics; falls short for MSPs positioning SAT as a premium multi-vector service.
5. CyberHoot — Best for Small MSPs with Tight Budgets
CyberHoot targets SMBs directly, which means the billing and onboarding model can work for MSPs managing small clients — particularly if those clients are in the 5–25 user range. Monthly billing is available, avoiding the annual commitment trap. The platform covers phishing simulation and training modules at a competitive price point.
The MSP-specific tooling is limited. Multi-client management isn't as native as platforms purpose-built for the channel. There's no AI-adaptive engine, no multi-vector simulation, and the reporting is functional but not the kind of risk-score narrative that MSPs typically need for client QBRs. CyberHoot works for basic SAT delivery; it's not built to be a premium service line anchor.
- Monthly billing available — no annual lock-in
- Affordable for very small clients
- Simple interface — low training overhead
- Policy management included
- Limited native MSP multi-client management
- No AI-adaptive simulation
- Email phishing and training only
- Not positioned as a premium MSP service platform
Best for: Small MSPs with very small clients (under 25 users) where basic phishing simulation is sufficient and per-user cost needs to stay minimal. Not the right platform as you scale.
6. Curricula — Best for Engagement-First Training
Curricula's differentiator is end-user engagement: short animated episodes rather than compliance click-throughs. The approach genuinely works for completion rates — employees watch cartoon-format security stories rather than skipping through slide decks. For MSPs whose clients struggle with training adoption, Curricula solves the engagement problem.
The MSP delivery model is less favorable. Curricula uses annual contracts with seat minimums on enterprise tiers — the same pricing structure that makes KnowBe4 frustrating for MSPs. There's no native multi-client MSP console; managing 30 Curricula accounts means 30 logins. At ~$5/user/month annually, the margin math is challenging for smaller clients.
- High end-user completion rates with animated format
- Short episodes (5–10 min) reduce training fatigue
- Custom content creation available
- Works well for less tech-savvy workforces
- Annual contracts, seat minimums on enterprise tiers
- No native MSP multi-client management portal
- Email phishing simulation only
- Higher per-user cost makes small-client margins tight
Best for: MSPs with a few large clients where employee engagement is the dominant challenge. Not suited for MSPs running many small clients on flexible monthly billing.
What Separates Good Phishing Simulation from Great
When evaluating phishing simulation platforms for MSP delivery, the distinguishing factors go beyond template count or pricing. Here's what actually moves the needle:
- AI-adaptive vs. static templates: Static templates get predictable within 6–12 months. Employees start recognizing the patterns. AI-adaptive engines that adjust difficulty per user maintain training effectiveness long-term — and give you better risk reduction data to show clients.
- Multi-vector coverage: Phishing click rates via email have been declining for years. SMS smishing click rates have tripled. Voice phishing (vishing) is increasingly targeting SMB employees who bypass email filters entirely — see the full breakdown of phishing attack types MSPs should simulate in 2026. A platform that only covers email is covering half the threat landscape.
- True MSP multi-client architecture: "MSP-friendly" is often marketing for "we have a reseller discount." True MSP architecture means a single login, consolidated reporting across all clients, and client-level segmentation that doesn't require separate accounts.
- Automated campaign scheduling: The best phishing simulation platforms run campaigns without monthly admin intervention. Set a cadence, let the platform execute, review results. MSPs with 60+ clients can't manually set up campaigns per client per month.
- Client-facing risk reporting: Risk scores and trend lines are your renewal argument. Can you show a client their click rate dropped from 22% to 6% over 12 months? That data justifies the subscription and the upsell.
Most platforms on this list do the basics. ThreatPulse is currently the only one that handles all five — which is why it ranks first for MSPs running phishing simulation as a genuine service line rather than a compliance checkbox. For a step-by-step walkthrough of running campaigns from planning through remediation, see how to run a phishing simulation for your MSP clients.
The Bottom Line
The right phishing simulation platform for your MSP depends on what you're optimizing for:
- Premium multi-vector SAT service line + lowest per-user cost: ThreatPulse
- Already a Huntress MDR partner, need light SAT add-on: Huntress SAT
- Budget-conscious, want real MSP portal, acceptable feature depth: usecure or Phin Security
- Clients where training completion rates are the core problem: Curricula
- Very small clients with minimal budgets: CyberHoot
For most MSPs scaling a security awareness training practice, ThreatPulse provides the best combination of per-user economics, multi-vector coverage, and AI-driven training effectiveness. The pricing page breaks down the MSP margin model if you want to run the numbers before signing up.
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