MSP-native, AI-adaptive phishing simulation — built for how you actually manage clients. No per-seat contracts, no annual lock-in, no enterprise pricing bolted on.
Side-by-side breakdown of what matters to MSPs.
| Feature | ThreatPulse Built for MSPs | KnowBe4 Enterprise-first |
|---|---|---|
| Pricing & Contracts | ||
| Starting price | $49/mo per client | $99+/mo per seat |
| Pricing model | Per client (unlimited employees) | Per seat — scales with headcount |
| Contract requirement | Month-to-month | Annual contract (difficult to exit) |
| Free trial | 30-day full-access pilot | Demo only, no self-serve |
| Volume discounts for MSPs | ✓ | Negotiated only |
| Phishing Simulation | ||
| Phishing generation | AI-generated, unique per campaign | Template library (employees learn to spot them) |
| Attack vectors | Email, voice (vishing), SMS, QR code, deepfake | Primarily email |
| Difficulty levels | ✓ Easy / Medium / Hard | Limited customization |
| Adaptive campaigns based on behavior | ✓ | — |
| MSP & Multi-Tenant Management | ||
| Multi-tenant client dashboard | ✓ MSP-native | Enterprise bolt-on (MSSP add-on) |
| Manage all clients from one login | ✓ | Requires separate accounts or MSSP tier |
| White-label for clients | ✓ Custom branding per client | Available on higher tiers only |
| Client onboarding time | ~12 minutes | Hours — complex setup |
| Risk Scoring & Reporting | ||
| Real-time employee risk scores | ✓ | ✓ |
| Per-client risk dashboards | ✓ | Enterprise tiers |
| Compliance-ready reports (SOC 2, NIST, ISO 27001) | ✓ | ✓ |
| Security Training | ||
| Training module library | ✓ Growing library | ✓ Large library |
| Auto-assign training after click | ✓ | ✓ |
| Training engagement fatigue concerns | AI varies format & timing | Commonly reported in r/msp |
Real feedback from IT professionals on Reddit — unfiltered.
"Didn't like KnowBe4, alternatives? The pricing model is brutal — we're paying per seat for every client employee and it's eating our margin."
"The contract renewal process is a nightmare. They make it incredibly hard to cancel or switch. Sales team is aggressive right up to the renewal date."
"Employees have figured out the templates. They can Google the phishing email and get the answer. The training has lost its effectiveness after 2 years."
"Managing 30+ clients in KnowBe4 is a mess. It wasn't designed for MSPs — the multi-tenant setup is clearly bolted on. Everything takes 3x longer than it should."
"The UX is showing its age. Reporting is clunky, the dashboard is overwhelming for smaller clients, and onboarding new employees is more work than it should be."
"We pay thousands a month and utilization is low. Employees treat it as a compliance checkbox. Looking for something that actually changes behavior."
ThreatPulse was designed for MSPs first — not retrofitted from an enterprise product.
Every campaign generates unique, contextual phishing content. Employees can't Google the answer — because there is no template to Google.
Simulate phishing via email, voice calls (vishing), SMS (smishing), QR codes, and deepfake video — because attackers don't limit themselves to email.
Manage every client from one dashboard, with per-client branding, reporting, and billing. No MSSP add-ons, no extra tiers — it's just how the product works.
$49/mo per MSP client — regardless of how many employees that client has. As your clients grow, your costs stay predictable. MSP margins stay intact.
Create a client, import employees via CSV, configure branding, launch your first AI-generated campaign. That's it. No professional services required.
Month-to-month billing. Try it on one client, see results, then roll out to your full stack. No pressure, no 12-month minimum, no cancellation penalties.
Start a free 30-day pilot with one client. Full access — AI phishing, multi-vector attacks, custom branding, risk scoring. No credit card, no commitment.