Security Awareness Training Pricing for MSPs: 2026 Comparison Guide

Why MSPs Overpay for SAT (And How It Happens)

Here's the math problem nobody talks about: the average SMB client has 15–30 employees. KnowBe4 requires a 25-seat minimum. So for every client under 25 seats, you're paying for seats you'll never use — and either absorbing that loss or passing it to the client and losing the deal.

It gets worse. KnowBe4's pricing is opaque by design. Quotes come back different depending on deal size, rep, and negotiation. MSPs report wildly different numbers for the same seat counts. That makes it impossible to build a clean service line with predictable margins.

The SAT market has matured enough that enterprise pricing for enterprise seat counts no longer makes sense for MSPs managing dozens of SMB clients. The platforms that understand this — flat per-user pricing, no minimums, monthly billing — are the ones MSPs are migrating to.

SAT Platform Pricing Comparison Table

We compared the 7 most common SAT platforms MSPs ask about on r/msp and in MSP communities. Here's what the actual economics look like side by side:

Pricing sourced from vendor websites and MSP community reports. Annual billing converted to monthly equivalent for comparison.

MSP ROI Calculator: Real Cost Per Client

The comparison table shows per-user price. But what MSPs actually care about is total monthly cost per client and the margin left after billing it through. Here's what the math looks like at four common client sizes.

Assumptions: You bill clients a 25–35% margin on SAT. These are your platform costs — what you pay before markup.

Run the math across a typical MSP with 20 clients averaging 30 seats: at KnowBe4's minimum billing, you're paying for 500 phantom seats per month. At $1.50/seat that's $750/month in pure waste. ThreatPulse eliminates it entirely.

Hidden Costs That Inflate Your Real SAT Spend

Sticker price is only half the story. Enterprise SAT vendors are notorious for costs that only appear after you've signed. MSPs report the following hidden charges most often:

ThreatPulse has no hidden fees. Multi-client dashboard, phishing simulation, training modules, reporting, and API access are all included at $1.50/user/month. No surprises at renewal because there's no annual contract to renew.

Platform-by-Platform Breakdown

KnowBe4 — Market Leader With Enterprise Pricing

KnowBe4 is the default choice for enterprise IT departments, not MSPs. The 25-seat minimum was designed for companies, not service providers managing dozens of SMB clients. The product is solid — large training library, decent phishing simulation engine — but the pricing model punishes MSPs with small-seat clients. If your average client has 30+ employees and you're comfortable with annual contracts, KnowBe4 is viable. If you're managing any clients under 25 seats or need monthly flexibility, you're paying a premium for a product designed for someone else.

Huntress SAT — Best If You're Already on Huntress

Huntress SAT makes sense if you're already buying Huntress MDR. They bundle it into the platform so the per-user economics look good on paper. But if you're not already a Huntress shop, adding it solely for SAT means adopting an entire security stack just to get training. Standalone pricing requires annual commitment. Their phishing simulation is improving but still behind dedicated SAT platforms in attack variety and behavioral adaptation.

usecure — Clean Product, Mid-Range Pricing

usecure is one of the cleaner MSP-focused SAT platforms. No seat minimums, monthly billing option, decent multi-tenant dashboard. Pricing sits around $2/user/month — slightly above ThreatPulse but not unreasonably so. Their training content library leans UK-heavy, which matters if your client base is mostly US SMBs. Good phishing simulation templates. Solid choice for MSPs who want a straightforward product.

Phin Security — MSP-First, Transparent Pricing

Phin was built specifically for MSPs and it shows. Clean portal, good automation for campaign deployment across multiple clients, transparent pricing around $2/user/month. Less name recognition than KnowBe4, but that's not a decision factor for SMB buyers. Solid platform, honest pricing — one of the stronger alternatives to ThreatPulse for MSPs who want a dedicated SAT vendor.

CyberHoot — Cheapest But With Constraints

CyberHoot matches ThreatPulse's $1.50/user/month price point, but with a 25-seat minimum and annual billing. That minimum defeats the purpose of low per-seat pricing for small clients. If your entire client base averages 50+ seats, CyberHoot is worth evaluating. Otherwise, the minimum erases the savings.

Curricula — Enterprise-Focused, Quote-Based

Curricula's story-based training format is genuinely differentiated — users engage with episodic content rather than flat compliance modules. But quote-based pricing and annual contracts make it hard to build a clean MSP service line. Better suited for direct enterprise deals than MSP-managed clients.

Best Value for MSPs: Our Recommendation

How to Calculate Your SAT Margin as an MSP

Most MSPs target 30–40% gross margin on managed security services. Here's a straightforward model for SAT pricing:

• Cost: ThreatPulse at $1.50/user/month
• Bill to client at 35% margin: ~$2.31/user/month
• Or round up to $2.50/user/month for a clean 40% margin
• Bundle into managed security package and don't itemize — own the margin

For a 30-seat client billed at $2.50/user/month: you collect $75/month, pay ThreatPulse $45, keep $30. Across 20 clients, that's $600/month in pure SAT margin — $7,200/year from a single product line with zero annual contract risk. Once your pricing model is set, see how to run phishing simulations across your client base to operationalize the service.

The key insight: at $1.50/user, you have room to price competitively while still generating real margin. With KnowBe4 at $1.50–$2.17/user (plus the minimum seat trap), your margin is compressed before you even start.

Bottom Line

Pricing transparency wins in the MSP market. Your clients are comparing you against competitors who've already done the SAT math. If your SAT offering is expensive because you're locked into enterprise-tier pricing, you lose the deal or eat the margin — neither is good. The security awareness training ROI guide for MSPs shows how to quantify the value of SAT to clients who push back on cost.

The platforms that work for MSPs share three traits: no seat minimums, monthly billing, and a genuine multi-tenant dashboard. ThreatPulse hits all three at $1.50/user/month with AI-adaptive simulation that keeps campaigns relevant. It's the right pricing model for the right buyer segment.

Ready to run the numbers on your book of business? The 30-day pilot is free — add a few clients, run a phishing campaign, pull the compliance report. See if the economics work for you.